645 PRO

➢ Unprecedented control

➢ Unparalleled image quality

645 PRO introduces a range of genuine pro features never before seen.

Optimized for iPhone 4S (compatible with iPhone 4).

645 PRO—IT FEELS LIKE A PRO CAMERA. BECAUSE IT IS ONE

645 PRO has been designed, from the ground up, for professional and serious amateur photographers. So it works the way a camera works, not some piece of computer software.

Every setting is managed directly from the camera—no layers of menus to negotiate. You have instant access to everything that can be controlled, from focus/exposure and white balance locking to a 645 PRO-exclusive choice between spot and multi-zone metering.

And you have all the information you need, all the time, including a real-time ISO and shutter-speed reading and even a live histogram!

645 PRO—PRO-QUALITY OUTPUT, FOR THE FIRST TIME

645 PRO is the first and only iPhone camera app to give you "developed RAW"—dRAW—TIFF files*, a workflow essential for many professionals. Its JPEGs, too, are of a quality typically associated with higher-end digital cameras, with the option to save"MAX-qualityJPEGs.

The JPEGs are enhanced by 645 PRO's seven gorgeous Film Modes, inspired by classic film stock as used by top photographers from the 1960s through to the present day. You'll get photographs from your iPhone like you never imagined!

HIGHLIGHTS

1. Maximum image quality

645 PRO develops HI-quality JPEGs with the option of MAX-quality JPEGs. And you can save the dRAW data in TIFF format for later post-processing.

2. Intuitive handling

645 PRO has all its controls “on-camera”, providing instant access to everything.

3. Ultimate control

If it can be controlled, 645 PRO lets you control it. Exposure, focus, white balance, and more…

4. Spot metering

With 645 PRO you can choose between standard Multi-Zone metering approach and more targeted Spot metering.

5. Low-light performance

Using Night Mode, 645 PRO has shutter speeds of up to 1 second, to open up even the darkest evening scene.

6. Interchangable bodies

Choose the look you want—the verve of Rosso or understated Classic.

7. Interchangable backs

With five backs, 645 PRO can deliver all the leading medium format ratios from square to panoramic.

8. Professional film modes

645 PRO has seven color and B&W film modes inspired by classic film stock.

9. Live Preview

The Viewfinder can show you exactly what you will capture, so you can work precisely with the particular characteristics of your chosen film mode.

10. Interchangable focusing screens

Choose between crosshairs, Rule of Thirds or an architectural grid, keeping everything horizontal with the split-screen spirit level.

11. Real-time histogram

See how your image is balanced across five stops of exposure—even before you’ve taken it!

12. Essential informatiom

With its always-on LCD Display, 645 PRO shows you everything you need to know about your camera, from the ISO and shutter speed to the current flash and battery status.

Drawing its inspiration from the obsession with quality embodied by top-end Medium Format film and digital cameras, 645 PRO exists purely to help you use your iPhone as a tool for composing, taking and saving the finest possible photographs.

"645 PRO is very impressive, and is about to set itself apart from all the other camera only replacement apps, and should become a firm favourite with many serious iPhoneographers."

-- iPhoneography.com

* The term "developed RAW"—dRAW—is used to describe a TIFF image that has has had no in-app post-processing applied and, critically, no JPEG compression at any stage.

Why do we need you to enable location services to view images? Apple insists: as images on your Camera Roll could contain location data, and we could read that location data, you have to enable Location services whether we want to read it or not (and we don't, by the way).